“Develop an illustration style evoking the simple, sophisticated and elegant feel of Bakkt’s new brand.”
Laetro assembled an elite team of illustrators with just the right sensibilities to deliver.
Founded in 2018, Bakkt builds technology that connects commerce.
“We had an illustration transformation last year. With a small internal team, we were able to collaborate with the Laetro team to rapidly refresh our catalog of illustrations into the new brand look and feel.”
“I have seen the future of commissioning creative work and its name is Laetro.”
“I found that the differentiator for Laetro is the ability to seamlessly scale our volume of illustration without managing dozens of individual illustrators — all while maintaining our brand’s voice and tone.”