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Shawn Couzens (AbbaSez)

Crown Royal
Arm Hammer
Church & Dwight
Lotto
Don Julio Tequila
Wonder Bread USA
Diet Coke
Arcellx
Smucker's
Pure Inventions
Abbott
Evoke
Area23, an IPG Health Company
Oxiclean
Dairy Queen
Merck
Grey Advertising
Real Chemistry
Saatchi Wellness
Havas
Doritos
Takeda
PureRED
Jardiance
New Jersey Lottery
SLIDE® Cat Litter
Powerball
AND1 Basketball
Nature's Pride Bread
Allegra
Rolaids
Mega Millions
Mars
Frontier Airlines
Pringles
Breathe Right Strips
Febreze_Fresh
xyzalallergy
E*TRADE Financial
Shawn Couzens (AbbaSez)
Country Flag US
Most people call me a CD/Copywriter. But I think of myself as a Conceptual Engineer. That means I take a product, discover its brand essence, and bring it to life through the ideation and creation of advertising campaigns, brand platforms, commercials, storyboards, social media, integrated content, and other creative executions. Whether it's writing a series of unique adlobs for focus group testing, or overseeing the development of a TV campaign from concept through post-production, I can be as involved as you want. So if you're looking for big, bold ideas, check out some of the brands that I've helped make famous – and let's talk about how we can make your brand famous, too. BRANDS: Pringles, Breathe Right, Crown Royal, Febreze, E*trade, Arm & Hammer, Jardiance, NJ Lottery, SLIDE™ Cat Litter, Don Julio Tequila, Vitafusion, Li'l Critters, Xyzal®, Wonder Bread, Diet Coke, Frontier Airlines, Dairy Queen, AND 1, Smuckers. SPECIALTIES: TV. Print. Radio. Viral. Digital. Social. Integrated. Outdoor. Mobile. Campaign Platforms. Adlobs. Activation Ideas. PORTFOLIO: www.AbbaSez.com
Article coming soon.
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