Shawn Couzens (AbbaSez)

Most people call me a CD/Copywriter. But I think of myself as a Conceptual Engineer. That means I take a product, discover its brand essence, and bring it to life through the ideation and creation of advertising campaigns, brand platforms, commercials, storyboards, social media, integrated content, and other creative executions. Whether it's writing a series of unique adlobs for focus group testing, or overseeing the development of a TV campaign from concept through post-production, I can be as involved as you want. So if you're looking for big, bold ideas, check out some of the brands that I've helped make famous – and let's talk about how we can make your brand famous, too. BRANDS: Pringles, Breathe Right, Crown Royal, Febreze, E*trade, Arm & Hammer, Jardiance, NJ Lottery, SLIDE™ Cat Litter, Don Julio Tequila, Vitafusion, Li'l Critters, Xyzal®, Wonder Bread, Diet Coke, Frontier Airlines, Dairy Queen, AND 1, Smuckers. SPECIALTIES: TV. Print. Radio. Viral. Digital. Social. Integrated. Outdoor. Mobile. Campaign Platforms. Adlobs. Activation Ideas. PORTFOLIO: www.AbbaSez.com