Hi. I'm Alex, a writer and editor based in Amsterdam. A former journalist, I've spent the last decade in marketing, bringing brand stories to life with meaningful and engaging content. What does that mean? Well, sometimes I'm busy developing brand identities, content strategies, and style guides. At other times, I'm leading creative teams to deliver white papers, landing pages, blogs, campaign assets, and other content. But deep down to my core, I'm a writer and editor. I get my buzz from content. And from delivering engaging experiences that stick with readers. When working on projects, I like to take a deep dive into a subject: I spend time with customers or prospects, hang out in the digital spaces they frequent, analyse data, and use tools to understand them fully. That way, I can deliver what they need.
Article coming soon.
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