Haldane Design
Graphic Designer
Photographer
Web Designer
Video
Art Director
I learn as much as possible upfront so I can start ahead of the game. And I'm also a very quick and fluid learner, so once I dive in I'm able to start working with very few hiccups.
I am African American, born in New York but raised in a small city in Florida. Being brought up in such a small community, I always dreamt big and wanted to chase the biggest possibilities.
I balance creativity and business by being personally involved with both sides. I consider myself a creative first and learned the business after, so I know how to speak both languages and make both sides comfortable.
My approach to collaboration is learning how the team prefers to work and catering my style to each individual. I let the creatives be the creatives and know how to walk the line of giving objective feedback when needed.
My work with Major League Soccer via Apple TV reflects me the most. I've always been a huge sports person, and even if it's a sport that I wasn't fully into I could still bring a lot of knowledge and personal experience to the team.
Steve Jobs for his absolute genius and tenacity. And Lil Wayne for his longevity, consistency and "team building" when it comes to his record label and cohorts.
As I've found every company, team and project is different, the majority of my learning and training has come from being "on the job" and gaining a myriad amount of experience.
I was always interested in being creative and entertainment, my college degree is Entertainment Business and I started my journey as an intern with the Madison Square Garden Company, working on sports, entertainment and live media.
There is still so much more to explore! I would personally love the opportunity to work on the sports side more, and also gain experience in more event and commercial/film projects.
Not necessarily a particular project, but I really cherish the projects that I've done that are outside of the digital realm and are more tangible. I've worked on billboards for Apple Music and physical merchandise for musicians and comedians and being able to see my work in person, and not just on a screen, has meant a lot.
I have accumulated about 12 years of experience now. The advice I would give to young creatives would be to stay vigilant on trends and industry noise. The world is going at a faster and faster pace each day and you want to make sure you're keeping up with the pivots and demand as needed.