Mary Lenehan
Industrial designer
Illustrator
Concept Artist
Creative Director
Writer
Product Designer
Art Director
Car
Q
How do you manage critical feedback on your work?
I'm always take notes of all to take all the thoughts and if there’s something to think about I consider it part of a better result
Q
Can you discuss the different styles and techniques that help you create a compelling project?
Think about in different disciplines or perspectives of the design, go out of the box.. how can improve the proposal with 3d, animations , all the areas that can improve to communicate my idea, and at the same time looking for references to improve them.
Q
How do you make sure that the system that you create is a flexible system that adapts to a growing and changing brand? How do you define flexibility and how do you make sure you make it flexible?
I think first the objective of the brand that it has to be funcional, and then adaptable.. if the essence of the branding , colors , types are strong but at the same time neutral, they can be adaptable or expanded.
Q
What got you interested in Graphic Design particularly?
Cause it’s a perspective and a solution to solve problems in many of the chases and in other situations off course it’s about aesthetic solutions too
Q
What are some of the golden rules you follow as a surefire method to deliver a compelling project?
Structure, guidelines to follow, think about priorities.
Q
When creating a brand identity, how important is target audience research?
I think it has a high importance cause is part to know the user, and the competitor, to know what are their concerns.
Q
As creative professionals, a large chunk of our process is finding inspiration for our work. How do you come up with new ideas for your projects?
A lot of playlist, watching on instagram accounts of design, tik tok to research trends.
Q
You have worked in a multitude of realms in the entertainment industry, what is next for you? Is there more you want to explore?
Brand experience I think, and really want to get involved more in UX/UI.
