Monika Hesch
Marketing
Leadership
Strategist
The experience was great. Creativity, growth, leadership, awards, attention from international and national clients, etc.
First drawing. Then, writing plays theater, then being an advertising creative. Writing storytellings, Co-directing videos, Leading creatives, etc.
I have more than 20 years of experience in ATL and Digital advertising.
I would tell young creatives to listen, read and watch a lot. Don't just stay with what happens on social networks. That they are informed, that they know the trends. Let them get frustrated and learn to get up. And always continue and continue thinking.
The target audience is everything. It is the absolute objective. We need to know and understand their dreams, their fears, their frustrations, their habits, what they consume, what they buy, their ages, their experiences, where they go on vacation, etc.
Yes, knowing that creating is a superpower. Telling a story and engaging people is incredible. Transmitting a feeling and a relevant message at the same time is unforgettable. That is a path from which there is no return.
Yes of course! I'm exploring in the movies. Make new ideas, new storytelling that could be developed in streamings for example.
If you make your user or consumer feel unique, you achieved fifty percent. The rest is experience and you have to make it unforgettable. Any resource you use, movies, apps, TV Commercial, outdoor, radio, web pages, VR, activations, digital videos, digital paid media, etc.
Finding ideas and concepts continues being the same essence. But today add AI, social media, real time, spread, social conversation, technology, storydoing, it becomes very necessary and relevant. Nowadays conversations about an idea are almost part of an idea. They give it the final shape, they finish molding it.
Every day I am looking at trends, rankings, conversations on social networks, hashtags, new ideas and what people comment. Film releases, trending topics, technological news, Know everything you can without anxiety. And having a team of people who nourish you with all that. Because it is very difficult to do it alone.