TS Your writer
Marketing
Strategist
Proofreader
Writer
Instructor
FedeMacko
Q
What was your very first Creative job? How have you grown since then?
It was at a design studio where we made packaging for car shock absorbers. I've grown a lot since that.
Q
Who or what has been your inspiration in your Creative Director journey?
A person: Nacho Zuccarino. A Brand: Nike
Q
As someone who has witnessed the industry’s evolution firsthand, how has your creative process evolved?
I'm a lot more flexible and open minded.
Q
How did your journey into the creative world begin?
It started in a workshop at preparatory school, using Rotrings and making "advertisings" and logos.
Q
What are some valuable lessons you’ve learned professionally so far?
Always listen carefully to the client, and come back to the brief at least twice.
Q
How do you lead and mentor a creative team? Can you give an example of how you've helped develop the skills of a team member?
I’m Copywriter and Art Director, so, as Creative Director, I encourage Copywriters to know about Art Direction and Art Directors to write.
Q
When creating a brand identity, how important is target audience research?
10 of 10
Q
Tell us about what drives your personal projects.
Passion, and things that make me smile while doing them.
