Jen Cheng

I work with ambitious founders and growing teams to bring increased clarity, focus, and resonance to their marketing. As a fractional head of marketing, I flex across messaging, positioning, website copy, content strategy, and go-to-market planning—whatever’s needed to move the business forward. What ties it all together is my belief that great marketing doesn’t start with deliverables — it starts with sharp thinking. The irony? The people with the most valuable insights are usually too busy to turn learnings and instincts into clarity that can be shared with others. That’s where I come in. I draw out what makes you different, distill it into signal-rich narratives, marketing campaign arcs, and make sure it shows up consistently across all your channels, everything you share. My process is built around real life. Send Vvice memos, scrappy notes, working sessions —whatever works best for you. I’ll meet you where you are and help you move fast without sacrificing thoughtfulness or authenticity. Whether you're refining your product story, reworking your homepage, or trying to scale your thought leadership in a sustainable way, I’m here to help you do it with clarity and confidence.