Wr

Ken Williams

Ocado Retail
Diageo
Bentley Motors
The Gentlemen Baristas
Stanley's Deathpark
Debenhams Plc
96FM
Ken Williams
Country Flag GB
Q

How did your journey into the creative world begin?

I started in local journalism. Being on an on-air presenter, producer and researcher for a radio station led to writing comedy and then ad scripts. That then led to copywriting which then led to screenwriting and directing.

Q

Can you discuss your experience working with a team, and how you collaborate with other disciplines?

I work in many teams on a weekly basis. I work in a copy/art team, a co-director team, an agency/client team, a writer/director team, a senior/junior team and a senior/CD team. Not to mention a husband/wife team and two father/child teams.

Each team has different nuances of course, and directing a film is different to pitching an idea is different to raising two kids but generally I try to approach them with the same openness. Being free to ask any question and voice any idea is the secret sauce for me. It's where all creativity lives.

In reference to my style, I think someone's style is their truth. I've found that if I believe in my ideas, am not afraid to look stupid and give honest feedback to the team, my 'style' will show up in the work.
Q

What was it like to work with Diageo?

Multi-city and multi-team, the relaunching the Diageo Bar Academy was an epic project. I was involved in ideation, tone of voice and UX copy.

Q

Can you discuss the different styles and techniques that help you create a compelling project?

I use emotive storytelling for film, playful headlines for print and social and short, snappy copy for web.

Q

How is your approach towards each of your creative skills different? Is the starting point the same?

It's a good question because obviously every brief is different but I think my approach and starting point is always the same. I like to talk through the brief in detail and then write everything I 'think' about in word doc. From that doc, there's usually a few key ideas that I take forward into the project.

Q

What is your ritual as a Creative – from ideation to final result?

Reading is key to everything I do. I read everything I can about the brief and then set to work on an 'insight document', simply listing every way in I can relate back to the brief. I'll then whittle it down with the project team and develop the story of each chosen route and work with the art director to get ready for the pitch and presentation.

Q

What are some of the golden rules you follow as a surefire method to deliver a compelling project?

  • Is this boring?
  • I'm a big fan of pre-pitch pitches - saying things out loud in front of new people is a brilliant way of seeing the work in a new way.

Let’s get creative together.

Start a free consultation with a Creative Solutions Specialist.

You may also like
Creative image

Actor

Writer

Marketing

Instructor

Proofreader

Strategist

EasyForex
HP
Beanpod Candles
Launch Creative Marketing
CBD Marketing
Lego A/S
United Stationers
Amcor
Energy BBDO
Union Bank
Association of Equipment Manufacturers
Subway
Oxford Athletic Club
Hyatt Hotels
One Medical
Wells Fargo Corporation
Morton's The Steakhouse
Ziploc
Rewards Network
Myriad Genetics
LiftMaster
Basil Hayden
Green Bay Packers
Mauge
Pinnothin
Now Resorts
Chart House
Inseego
Starz Entertainment
Tequila Avion
Source One
Nucor
Capital One
Menards
Three Rivers Youth
Digitas
UpShift Creative Group
Inbenta
CASE Construction SA
World Travel BTI
Charles Schwab
Xero
Crowne Plaza Hotels & Resorts
Courvoisier Rosé
Elias/Savion
Chicago Portfolio School
Novio
SkyMall
Chamberlain College of Nursing
826CHI
OTTO Engineering
Mynd Management
Siemens
St. Judes Children's Hospital
Havas Chicago
Molekule
Bill Jacobs Mazda
Hortonworks
Point B
Dreams Resorts
Cars.com
Citibank
FCB
McGuffin Creative Group
MUFG The Private Bank
Merge
Solar City
Direct Energy
alli
Kent State University
CREDO Mobile
S&T Bank
Jacobs Agency
Innovera Technologies
Delta Faucet
The Shops of One Oxford Center
Walgreens
Ingredion
Park Hyatt
Clock Four
Sensory Effects
DRIFIRE
Clarinol Xs
AMResorts
Intel
UpShot
Zoetry Resorts
Leo Burnett
Merck
Ooma
Lakeside Bank
CONEXPO-CON/AGG
Safflorin
US Postal Service
Secrets Resorts & Spas
U.S. Bank
Shell Vacations Club
Tres Generaciones
Max & Erma's
Grand Rounds
Sprint
AZLO BBVA
GlobalLogic
Critical Mass
Kalamazoo Outdoor Grill
Sage
Wilson Sporting Goods
Mandarin Oriental
TIAA
Constellation
Nucor Bar Mill
Avenue B2B Marketing Strategy and Activation
Columbia Gas of Pennsylvania
Hornitos Tequila
Visa
AT&T
Creative image

Product Manager

Executive

Growth Marketer

Strategist

User Researcher

Quantitative Research

Project Manager

Generation W
Cooking with Curtis Stone
Jamie Geller
Southeastern Grocers
Register.com
All for Honor
Black Angus Steakhouse
The Fresh Market
Rethreaded
IQ Fiber