Lisa
Can you discuss your experience working with a team, and how you collaborate with other disciplines?
For nearly a decade, I worked in management consulting, leading teams of designers, strategists, researchers, and project managers through multiple complex high-stakes client projects for Fortune 50 companies and top global brands. I believe everyone’s voice and input is critical, and it’s important for the leader to hold to a project’s vision and be accountable for its quality and success. I believe in creativity, efficiency, and performance.
When creating a brand identity, how important is target audience research?
Fairly important, but not absolutely critical. Audiences can change over time, it is important that the brand is able to endure these changes and stay tied to the company's broader purpose.
What sort of education or training did you seek out to further evolve your skills as a Writer? Did this schooling fully prepare you for working as a Writer?
I was a professional journalist for nearly a decade and also have two published books—a How To book and a cookbook—with major publishers (Penguin Random House, Chronicle Books. My initial "training" was as an intern at Wired Magazine.
What are some of the golden rules you follow as a surefire method to deliver a compelling project?
Always make sure the work feels authentic, expansive, and unique. Proofread everything, writing and design. Think through all possibilities.
Which popular comic character represents your artistic self the best?
Arale-chan
How has being based in the US influenced your work as a Writer?
Not sure if this has to do with location, but I read a lot of novels, which helps me sustain my love for the written word as an art form.
Cats or Dogs? ...or other?
Dogs! I have a 16 year old minpin named Malcolm.
How do you stay up-to-date with the latest trends & technologies in your field and how do you incorporate them into your work?
I read the news. I experiment with different platforms. Other than that, I use what I know works.
What do you think sets your work apart from other Writers?
My writing is honest, crisp, and clear.
How did your journey into the creative world begin?
I was a freelance writer for a long time, but I really got into creativity as a professional act when I started my own nonprofit that brought bespoke creativity-inspiring experiences to entrepreneurs.
Can you share your background and how you got started in your career?
I grew up in Tokyo, came to the US for college, and after getting my MA I took a couple of internships at magazines in San Francisco.
