Nine Nine Creative
Strategist
Graphic Designer
Leadership
Creative Director
Marketing
For nearly a decade, I worked in management consulting, leading teams of designers, strategists, researchers, and project managers through multiple complex high-stakes client projects for Fortune 50 companies and top global brands. I believe everyone’s voice and input is critical, and it’s important for the leader to hold to a project’s vision and be accountable for its quality and success. I believe in creativity, efficiency, and performance.
Fairly important, but not absolutely critical. Audiences can change over time, it is important that the brand is able to endure these changes and stay tied to the company's broader purpose.
I was a professional journalist for nearly a decade and also have two published books—a How To book and a cookbook—with major publishers (Penguin Random House, Chronicle Books. My initial "training" was as an intern at Wired Magazine.
Always make sure the work feels authentic, expansive, and unique. Proofread everything, writing and design. Think through all possibilities.
Arale-chan
Not sure if this has to do with location, but I read a lot of novels, which helps me sustain my love for the written word as an art form.
Dogs! I have a 16 year old minpin named Malcolm.
I read the news. I experiment with different platforms. Other than that, I use what I know works.
My writing is honest, crisp, and clear.
I was a freelance writer for a long time, but I really got into creativity as a professional act when I started my own nonprofit that brought bespoke creativity-inspiring experiences to entrepreneurs.
I grew up in Tokyo, came to the US for college, and after getting my MA I took a couple of internships at magazines in San Francisco.