jted
Creative Ideation Workshop Facilitator
Conversational AI Prompt Workshoper
A Visionary in Design and Storytelling
My journey into the world of design has been fueled by a passion for ideas that connect people, ideas, and worlds. Throughout my career, I’ve led diverse teams in crafting experiences that ignite curiosity and push boundaries. From early on, I knew that storytelling and design held the power to build meaningful connections between brands and people. Today, as I develop projects through my studio and collaborate with various partners, I aim to use design and storytelling as strategic tools to create brands that genuinely resonate with audiences.
To me, storytelling in design is about creating an emotional journey that captivates and engages the audience. It’s about more than just visual aesthetics; it’s about evoking a profound connection with the viewer. Whether it’s through films, brand experiences, or A.I. software artwork like Glyph, storytelling enables us to infuse a human perspective into everything we create. The power of storytelling lies in its ability to bridge gaps and inspire movement, inviting people to look at the world from a fresh perspective.
Juggling diverse projects and fields is both exciting and challenging. However, at the heart of it, all is the shared goal of telling meaningful stories and creating transformative experiences. While each project may have different objectives and audiences, the underlying thread is the passion for connecting people through design. By wearing these different hats, I get to explore unique avenues of creativity, bringing fresh perspectives to each endeavor.
My creative process is driven by the constant quest to discover unconventional solutions and challenge the status quo. I immerse myself in research and exploration to uncover fresh insights that can transform how people perceive the world. By fusing design, technology, and storytelling, I aim to craft experiences that evoke emotions and provoke thought. The creative process involves pushing boundaries, embracing risk, and daring to imagine beyond the known to inspire movement in the spaces between people, ideas, and worlds.
Working on Minority Report with Steven Spielberg was an exhilarating experience. Collaborating with a visionary filmmaker like him allowed me to witness the power of storytelling on the grandest scale. It was a unique opportunity to contribute to the dream sequences in the film, where we explored futuristic concepts and cutting-edge technology. Spielberg’s guidance and creativity inspired me to push my boundaries further and aim for excellence in every project I undertake.
This passion drives me to break barriers and create experiences that transcend borders and cultures. I believe that by inspiring movement in the spaces between people, ideas, and worlds, we can foster empathy, understanding, and connection. Through my work, I hope to spark curiosity, encourage dialogue, and leave a lasting impact on individuals and communities. Ultimately, I aspire to use design and storytelling to inspire positive change and enrich the human experience.
Every project holds a special place in my heart, but one that stands out is Glyph—the hybrid video and A.I. software artwork showcased at the Dallas Museum of Art’s Speechless exhibition. Glyph’s ability to translate speech into a new visual language, dynamically generated from trending internet images, made it a truly innovative creation. Its uniqueness lies in its capacity to foster cross-cultural communication and offer a fresh perspective on how we connect through language and visuals.
Starting my studio allowed me the freedom to experiment and explore without constraints. This shift in perspective has opened new horizons and expanded my understanding of the potential of art and design. Through my studio, I have the opportunity to engage with a diverse range of projects and partners, each contributing to the evolution of my creative vision. The studio has become a space of constant growth, where I can challenge norms, embrace innovation, and transform ideas into reality.
The future of art and design with AI is incredibly promising. AI opens up exciting possibilities for creating interactive and immersive experiences that redefine how we engage with art. As technology continues to advance, we will witness a fusion of the digital and physical worlds, enabling artists and designers to push the boundaries of creativity. AI can empower us to amplify our storytelling capabilities, personalize experiences, and deepen connections with audiences in unprecedented ways.
The best piece of advice I have received is to stay curious and embrace experimentation fearlessly. In the creative field, the unknown often leads to the most groundbreaking discoveries. By remaining open to new ideas, taking risks, and constantly seeking inspiration, we can push the boundaries of our work and inspire movement in the world around us.