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Nenad Nacevic

Sony Pictures
Alloy Entertainment
Work in progress
Nenad Nacevic
Country Flag RS
Nenad Nacevic, an artist with a background in architectural and industrial design, is a talented concept artist and keyframe illustrator. Nenad's passion for 3D and interior design led him to discover a love for creating photorealistic architectural visualizations. After eight years in the field of architectural visualization, he embarked on a new journey in the world of concept art, driven by a desire for fresh career challenges and taking advantage of the opportunities presented during the COVID era.
Multi-Dimensional Works of Art with a Multi-Dimensional Artist

From architecture and industrial design to concept artist and illustrator, how did your roller coaster of a creative journey begin?

After completing my studies in industrial and product design, it was challenging to find suitable employment in my home country. I was also attempting to develop my skill set and coming more and more into 3D at the same time. At that time, I received a side job designing some interiors, and I immediately fell in love with the process. After that, I focused more on creating architectural visualizations that were as photorealistic as possible. After working at Archviz for eight years, I was seeking fresh career challenges. During COVID times, I began something new that had been intriguing to me for many years but that I had never had the guts to begin learning. So here I am in the world of concept art.

Climbing stairs in an ancient town

What was the first project you worked on professionally, and how did you land it? 

I had been working on my portfolio for about two years when, out of the blue, I received an email from an art director from a production company asking if I would be interested in working with them. The opportunity presented itself as my inaugural professional endeavor, involving the production of a horror film called "True Haunting" under the directorship of Gary Fleder.

A sorcerer

Most of your work is very futuristic yet dark (and not very optimistic?). Why do you think you developed a style like that? Or is it just the demand of the project?

I tend to watch movies and listen to darker music; those kinds of emotions and atmospheres move and inspire me more, so I channel them through my work. I find a wider range of possibilities for shaping the scene in dark values, especially in terms of light sources and types.

Dancing around a fire

Do you use concepts of architecture and industrial design in your work as a concept artist? How does it give you an edge?

Inevitably, I am very lucky to have had many different educational experiences in my life that I can combine with quality into one piece of art. By drawing upon various technical disciplines from complementary fields, I can craft intricate and multi-dimensional works of art.

Walking through a desert town
Every great project is followed by a great story so I always tend to tell it through visual language.

Your portfolio is very unique, each work is so different and unlike something seen before. How and from where do you get inspiration for it?

I have a wide range of interests in various areas of life: history, sociology, biology, technology, etc... which influences my way of thinking, and I channel those current fascinations through my works.

Animal headed royalty in front of crystals

From the initial concept to the finished product: When you start a design, what goes through your head and what strategy do you use? Could you explain it?

From the very beginning of working on a project, I have a clear picture of what I want to achieve in the different layers of the image. I constantly keep in mind the atmosphere that I want to achieve, I stay consistent with the storyline, and I take into account the balance of all volumes in the scene. Contrast within the work is very important to me, whether it is in colors, light, texture, or in terms of concepts.

A viking boat

What part of the creation process is the most fun and easy and what part is the hardest?

Each segment of the work has its charms. The creation of the theme itself has the greatest creative potential, but each subsequent stage has its own compelling features. For me, the hardest thing is waiting until the work morphs into its final form.

Approaching a fort at night

What media and techniques do you use to create your art? Are there any that you would like to experiment with?

For my projects, I use digital media such as 3D software and programs for digital drawing and photo editing. I am always looking forward to experimenting with new software; next in line would be Unreal Engine, as it has incredible potential.

Blood magic tree

When entering the concept art space many artists say to specialize, while others say to generalize between characters/props/etc. Which is the best move for someone just starting and why?

In terms of monetized work, it is best to direct your learning to a specific niche of concept art until you master it. For comprehensive work within the field, the artist must understand and be interested in all the other branches.

An ancient stone circle

In your opinion, can someone learn concept art later in life? Or is it something you need to have practiced from an early age?

If you are lucky enough to have strong dedication and imagination, age is not an obstacle. I started working in the concept art field at the age of 30, and for me, it was just the right time.

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