Pedro Dale

I'm a results-driven Social Media & Digital Marketing Global Professional with 20+ years of experience, building and leading high-performance teams across borders and driving business growth and innovation in multinational organizations such as Globo, Coca-Cola, StanleyBlack&Decker and Infor. Throughout the years (11 of those outside Brazil), I've had a multicultural work experience across all regions of the Globe spearheading digital marketing, social media, and brand initiatives at large. Highlights: - Created and Led the first-ever Social Interaction Centre for Coca-Cola Brazil, North Africa and Pakistan. - Provided business $700k/yearly in cost-savings for Coca-Cola Middle East & North Africa - Led the Social Media In-House Operation for Stanley Black&Decker EMEA-ANZ across 21 Countries - Managed USD 20MM Paid Media Campaign Budgets for Infor across AMERICAS, EMEA and APJ. My core areas of expertise are Digital & Social Media Strategy | Content Creation | Integrated Marketing Strategies | Social Media Influence | Media Planning & Buying | SEO & SEM | Web Analytics | Online Promotions | Website Development | Project Management | Agile Methodology | CRM | Marketing Automation