Lisa Clapper
Strategist
Ghostwriter
Marketing
Writer
Creative Director
It’s About the Feel
Tony Koehl: I was born and raised in Southern California and have been drawing my entire life. I always loved music and got a chance to play drums with one of my oldest friends back in 2007. As for leather working, my father is a taxidermist, so I was exposed to it at an early age.
Tony Koehl: I did conceptual designs.
Tony Koehl: For my personal work, it’s all about what I’m going through (emotionally) at the time. Art is my therapy, it has got me through the worst times. I want to make art that people feel, not just look at. So if I can feel something when I do it, I’m confident the viewer will as well.
Tony Koehl: I’ve noticed that art plays an important role in promoting the band’s music. From merchandise to even singles, now that we have printed on demand, a lot of bands are taking advantage of the new technology.
Tony Koehl: When I attended concerts, gigs, and shows, I would always have a sketchbook. Over time, I got the idea to do live art, so I could give back to my community. I’d seen no other artist working particularly in the genre of metal. Since I was going to be at the show, I thought I might as well paint and show off my art. This approach also allows me to showcase my work for bands and has helped me over the years to gain clients.
Tony Koehl: I think my style is a mix of horror, fantasy, and spiritual. I prefer to work in photoshop when dealing with clients because it is easier to make changes. It also has to be in a digital format, so they can reproduce the image. I love watercolors, graphite, oils, and acrylic.
Tony Koehl: It is a series that I have been working on since 2003. I wanted something that more people can relate to and it’s my way of working out what I’m personally going through at the time.
Tony Koehl: It was a way where all of us can do live art under one roof, so to speak. The politics at festivals are, well, just that – politics. We wanted an umbrella where other artists and people have a safe place to express themselves. We provide free art supplies, demos, and workshops and each one of us can display our work. Strength is greater in numbers and artists don’t get the love and support as we should, so we just did it ourselves.
“I want to make art that people feel, not just look at.”
Tony Koehl: 1. Idea 2. Deadline 3. Budget. Once all of those questions are answered I work within those limitations and give my clients a few thumbnails to pick, so we are all on the same page. The next round is color comps, after which I will render it until it is about 90% finished so that in the last part I can make adjustments if and when needed. That’s about it, I try to make it as simple as possible.
Tony Koehl: There are some women in hip-hop that I would love to adopt into my style. I love to paint afro girls when I do live art; at other events, I would like to adopt them into my paintings.
Tony Koehl: A couple getting married at the Las Vegas Death fest…That was ultra metal in my book.