An explainer video is a short and concise video that is designed to explain a concept, product, or service in a clear and engaging manner. It typically uses a combination of visuals, animation, graphics, text, and narration to convey information effectively.
Explainer videos are commonly used by businesses and organizations to simplify complex ideas, showcase their products or services, and engage their target audience. They are often used on websites, social media platforms, in presentations, or as part of marketing campaigns.
The primary goal of an explainer video is to grab the viewer's attention, communicate key messages, and help them understand the topic quickly and easily. By using storytelling techniques, visual aids, and a concise script, explainer videos can break down complicated subjects into digestible and memorable chunks.
Four key characteristics of explainer videos include:
- A clear message: the main goal of the video should be concisely communicated so viewers understand the purpose of the video without having to search for it.
- Engaging visuals: visuals should be eye-catching and entertaining, in order to draw viewers in and keep them engaged throughout the video.
- Concise speech: the script should be carefully crafted so that all of the necessary information is included without being too wordy or hard to follow.
- A call-to-action: the video should end with a clear and convincing call-to-action that encourages viewers to take action and purchase the product or service.
Explainer videos can be an effective way to communicate your message and engage with your target audience. Whether it’s introducing a new product, explaining a complicated concept, or simply showing off what makes your business unique, explainer videos are incredibly versatile and can help you tell a compelling story in a short amount of time. To help you get started, here are some explainer video ideas:
A product demonstration is an effective way to demonstrate the features and benefits of your product to potential customers. By showing off the product in action, customers can get a better understanding of how it works and why they should choose it over competitors.
A video demonstration is particularly useful for showcasing products that are more complicated or require more explanation than simple visuals. Video demonstrations allow customers to see the product in action and understand how it works with real-world examples.
When creating a product demonstration video, it is important to highlight the features that make your product stand out from competitors. Showcasing customer testimonials can be particularly effective as potential customers will believe what other people have to say more than any marketing speak.
Product demonstrations are an effective way to inform potential customers about your products and demonstrate why it is the right choice for them. Demonstrations can help to increase sales and create a consistent message that will stick with viewers long after they have seen the video.
Animated Explainer Videos
Animation can be an effective way to explain complex concepts and engage with your audience. You can use animation techniques such as motion graphics or whiteboard drawing to create a unique video experience that’s easy to digest.
With the right explainer video software, businesses can create unique and eye-catching animations that will help them communicate their message more effectively. Explainer videos are an excellent way for businesses to boost engagement, tell compelling stories, and reach a wider audience.
If you are looking to get an animated explainer video professionally made, the price of a 30 second explainer video can vary greatly depending on the quality and complexity of the video. Generally, an explainer video with simple animation, minimal graphics, and basic music could cost anywhere from $500 - $3,000. On the other hand, more complex and longer videos (1 minute or more) featuring 3D animation or custom illustrations could cost as much as $10,000 or more, especially since they typically take about 1-2 weeks to create. This timeframe is based on the complexity of the project, the number of revisions requested, and availability of resources.
Ultimately, the cost of an animated explainer video is determined by the production company and its capabilities. A good way to get an idea of what you could expect to pay for a quality explainer video is to request some quotes from different production companies and compare their prices.
Interview Style Video
Interview style videos are a great way to introduce viewers to your explainer video company. They can be used to provide an inside look at who you are, what makes your company unique, and why you do what you do. You can also use them to showcase your team members and the work they produce. By taking the time to create an interview style video, you will be able to give viewers an in-depth look at your explainer video company and the people behind it.
Additionally, these videos can help engage audiences and make them more interested in your work. Taking the time to create an interview style video for your explainer video company is a great way to showcase what makes your team unique and why you’re the best choice for a potential customer. It can help create more engagement and make your explainer video company stand out from the crowd.
An educational explainer video is a great way to teach people about a specific topic or concept. Whether it’s an overview of a new technology or a tutorial on how to use a certain product, educational explainer videos are an effective way to break down complex topics and make them easier to understand.
When it comes to creating an educational explainer video, the key is finding the best explainer video software for your needs. There are a number of different programs and tools out there, but having the right one can make all the difference in making your video successful. Some of the best explainer video software includes Explaindio, Vyond, and Powtoon. All three of these programs offer a range of features to create engaging animated videos that are easy to understand. Whether you're looking for a simple way to make an educational explainer video or something more advanced, there is sure to be the perfect tool out there for you. With the right explainer video software, you can take your educational videos to the next level.
Brand Story Video
Tell your brand’s story by creating a video that explains the history of your company, your mission statement, and why you do what you do. Brand story videos are great for connecting with your audience and making them feel like a part of the company’s journey.
You could also opt for funny explainer videos that are a great way to capture the essence of your brand's story. By creating an entertaining, lighthearted video that explains the history and mission statement of your company, you can engage with viewers in a more meaningful way. Such videos help foster a feeling of connection and belonging between customers and your company, as they get to see how far you've come and why you do what you do. From start to finish, an explainer video that captures the heart of your brand's story will help people understand more about who you are and why they should trust in your products or services.
In conclusion, explainer videos have become an invaluable asset in today's fast-paced and information-saturated world. With their ability to distill complex ideas into bite-sized, engaging visuals, these videos have transformed the way businesses and organizations communicate with their audiences.
By harnessing the power of storytelling, animation, and concise messaging, explainer videos simplify concepts, showcase products, and inspire action. Whether used for marketing purposes, educational content, or product demonstrations, explainer videos captivate viewers, leaving a lasting impression and driving desired outcomes. As we continue to navigate the digital landscape, explainer videos remain an effective and essential tool for effectively conveying information and captivating audiences across various platforms and industries.