Imagine this. You’re looking for a specific product or service, and you are doing some research online. You see an ad at the to of the search results page offering exactly what you’re looking for. You click on the link, you end up on a webpage that is a wall of text, difficult to read, and the messaging is confusing. You hit the back button and effectively “bounce” from the page. Sound familiar?
The owner of the landing page that you just “bounced” from is charged for that click, anywhere from a few cents to several dollars, and your visit did nothing for their paid advertising efforts. Landing page design is exactly this; optimizing the page so that users don’t bounce, and engage with your brand instead.
It will help to define.
A landing page is a webpage that is the first page a user lands on, when coming to your site from a paid ad traffic source, organic search or any other referral source. Any page really is a landing page, however some are more important that others, especially when there are paid advertising budgets tied to the page that is receiving traffic.
When we optimize a webpage for engagement, our goal is to reduce bounce, and to help guide users to take a specific action on the page, such as subscribing for a newsletter, purchasing a product, or generating a business lead.
Here are four tips if you’re looking for a quick fix and can make changes yourself.
1. Create an Engaging Headline
Your headline is the first thing that potential customers will read when they land on your page, so it's essential that it grab their attention. Use power words that evoke emotion and create a sense of urgency, which will help motivate people to act. Additionally, make sure your headline communicates the value of your product or service.
2. Use Visuals to Make an Impact
Visual elements are incredibly powerful when it comes to a well designed page. Using visuals such as high-quality images, videos, infographics, and animations can help grab customer attention and break up the text on your page. Additionally, using visuals can help explain complex concepts in a way that’s easier to understand for potential customers.
3. Include Clear and Concise CTAs
Having a clear and concise call to action (CTA) is essential for the successful conversion of visitors into customers. A well-designed CTA should be placed prominently on a page, with an attention-grabbing headline and a button or link that stands out. It should also include relevant keywords and phrasing to indicate what action it’s asking visitors to take. Making sure all these elements are in place can help ensure that visitors know exactly where to go next on their journey through your website.
4. Make Use of Testimonials and Reviews
Testimonials and reviews are a great way to provide visitors with an accurate representation of your product or service. They are also a powerful way to build trust between you and the customer. Testimonials can be used to demonstrate that you offer a high-quality product, while reviews can give customers insight into what others think about your offering. Utilizing these types of content on your landing page can help increase conversions by providing potential customers with social proof that reassures them of their decision to purchase from you.
At Laetro, we have a team of creatives that specialize in conversion rate optimization, user experience design, and of course landing page design. When hiring a creative team to optimize webpages for performance, you want to use experienced professionals, because time your brands look and feel matters. Schedule a no obligation discovery call with us today and see if we’re a good fit for your organization.