In today's world, enhancing the viewing experience of a B2B video lies in the details. The same can be said when you consider the sound design for your video project. Paying attention to detail can make all the difference between an average and exceptional audience experience.
Through creative audio implementation, your audience will have an engaging experience that will result in brand familiarity and an increase to conversions.
Introducing the Role of Audio in B2B Video Experiences
Properly engineered audio is a vital component of any video experience. It can heighten the impact of visuals, create an emotional connection with viewers, and enhance the overall message.
Through the creative use of sound effects, background music, and voiceover recordings, audio can be used to strategically convey important information and establish a strong sense of atmosphere in videos.
With optimized audio in the video article, businesses can ensure their video content stands out from the competition. Adobe has a great article illustrating the point of how audio can improve engagement.
Have Professional Sound
When the audio file in a video or social post is cleaned up by a sound engineer, the video itself will ‘sound’ more professional. Nothing turns a user away faster than annoying cracks, hisses and pops, background sounds and uneven volume levels.
I had a negative experience with poor sound quality once, that cost the company who produced the content about 10 to 15K annually in recurring revenue. I was paying a substantial amount of money for video training content, considering adding licensing for the rest of my team, and it was a monthly subscription.
The audio level part way though the training videos who shift, with an annoying hiss sound in the background. I could tell the user had recorded the video with two different microphones, at two separate locations and didn’t correct the video so that the audio was seamless.
I couldn’t focus on the training material, and in turn I cancelled my monthly subscription service. It’s important to note, I didn’t just cancel because the sound annoyed me; to me, the poor sound quality was unprofessional, and left me with the impression the organization might have been a fly by night organization trying to make a quick buck.
What’s even more unfortunate is, that organization no longer exists, and this is too bad because there was demand for the subject matter as it filled a gap with what is available online.
Here are some additional points to consider of how a sound engineer can help you with your audio quality.
- Communication - Audio allows for clear and direct communication of dialogue, narration, and other spoken content. It helps convey the message, information, and emotions intended by the video creator.
- Immersion and Engagement - Good-quality audio enhances immersion and engagement for viewers. It creates a more realistic and immersive experience, making the video content more captivating and enjoyable.
- Emotional Impact - Audio can greatly contribute to the emotional impact of a video. Background music, sound effects, and voice modulation can evoke specific moods, heighten tension, create suspense, or generate excitement, enhancing the storytelling aspect of the video.
- Accessibility - Audio provides accessibility for individuals with visual impairments. It allows them to follow the content through spoken words, enabling a more inclusive viewing experience.
- Branding and Identity - Audio elements, such as jingles, catchphrases, or distinctive sound effects, can help establish a brand's identity and recognition. Consistent audio cues across videos can reinforce brand recall and create a memorable experience for viewers.
- Information Delivery - Audio can effectively convey information that may be difficult to express visually. This includes explanations, interviews, lectures, or demonstrations where spoken words are essential to deliver the intended message clearly and concisely.
- Conveying Realism - In certain video genres like documentaries, vlogs, or live recordings, audio plays a crucial role in conveying the authenticity and realism of the scene. It captures ambient sounds, background noises, and natural acoustics, making the video more lifelike.
- Enhancing Production Quality - High-quality audio production adds professionalism to a video, giving it a polished and well-executed feel. Clear and balanced audio ensures that viewers can fully appreciate the visual and auditory elements of the content.
- Multilingual Support - Audio allows for the inclusion of multiple languages or translations in videos. By providing audio tracks in different languages, videos can cater to a wider audience and facilitate accessibility for viewers who are not proficient in the video's original language.
Overall, well engineered audio enhances communication, engagement, emotional impact, and accessibility, which contributes to a more immersive and effective viewing experience.