Create a Compelling Easy-to-Use Explainer Video

Create a Compelling Explainer Video

A compelling explainer video is a 60-to 90-second animated presentation that simplifies complex ideas, introduces products or services, and keeps viewers engaged. With the rise of digital marketing, explainer videos have become a popular way for businesses to communicate their key messages and drive results. In this comprehensive guide, we’ll explore how to create a compelling explainer video that elevates your brand’s messaging and drives results.

Why Explainer Videos Work

Explainer videos excel in the art of communication by leveraging the power of visual storytelling. Here’s why they have become indispensable in modern marketing:

• Visual Appeal: Humans are inherently visual creatures. We process visual information far more efficiently than text. Explainer videos capitalize on this by combining graphics, animation, and live-action sequences to create a visually stimulating experience.
• Simplification: Complex topics can be daunting, but explainer videos break them down into simple, comprehensible chunks. By using visuals and storytelling, these videos transform intricate ideas into narratives that are easy to follow.
• Engagement: The marriage of visuals and audio creates a multi-sensory experience that keeps viewers engaged. This dual engagement increases retention rates, making it more likely that your audience will remember your message and act upon it.
• Versatility: Explainer videos are incredibly adaptable and can be utilized across various platforms, from websites to social media. Their flexibility allows businesses to tailor their message to different audiences and contexts.

Success Stories: Clients Who've Transformed Their Message with Explainer Videos

The true power of explainer videos becomes evident when we look at real-world examples. In this section, we'll explore how various clients have leveraged explainer videos to effectively communicate their message, boost engagement, and drive results. These success stories demonstrate the versatility and impact of well-crafted explainer videos across different industries and business goals.

• Glean used an explainer video to demystify how their products and services can enhance user experience. The video efficiently communicated their unique value propositions, resulting in increased customer engagement and understanding.
• Mindstrong To stand out in a competitive market, Mindstrong utilized an explainer video to articulate what sets them apart from the competition. The video not only clarified their offerings but also reinforced their brand identity.
• Krystal Restaurants With a rich history dating back to 1932, Krystal Restaurants employed an explainer video to showcase their enduring impact on customers’ lives. The video served as a nostalgic yet informative piece, strengthening customer loyalty and brand sentiment.

The Rise of Explainer Video Makers

In response to the growing demand for explainer videos, a new genre of tools has emerged: explainer video makers. These platforms democratize video production, empowering businesses and individuals to create professional-grade videos without the need for technical expertise or costly equipment.

Benefits of Using an Explainer Video Creator

• Cost-Effective: Compared to hiring a professional video production team, explainer video makers are significantly more affordable.
• Time-Saving: With templates and drag-and-drop interfaces, videos can be created quickly and efficiently.
• Customization: Most explainer video creators offer a wide range of customization options to align with brand aesthetics.
• No Technical Expertise Required: User-friendly interfaces make it possible for anyone to create impressive videos.

Step-by-Step Guide to Create an Explainer Video

Let’s walk through the process of creating a compelling explainer video using an animated explainer video maker.

1. Define Your Objective

The foundation of a successful explainer video lies in a clear objective. Before you start, pinpoint what you want to achieve. Whether it's introducing a new product, explaining a service, or addressing a common issue faced by your audience, a well-defined goal will shape your entire video production process.

2. Craft a Strong Script

A well-written script is the backbone of any great explainer video. It should be concise yet comprehensive, focusing on the key points you wish to convey. Keep in mind that you have less than 90 seconds to deliver your message, so every word counts.

Pro Tip: According to a study by Wistia, videos under two minutes hold viewers' attention at about 70%. Keeping your script tight and engaging is crucial.

3. Choose the Right Explainer Video Creator

Selecting the right explainer video maker is essential to align with your needs and skill level. Popular options include Animaker, Vyond, Renderforest, and Powtoon. Research each platform's features to determine which one best suits your project requirements.

4. Select a Template or Start from Scratch

Most explainer video makers provide pre-designed templates that can be customized to fit your brand and message. If you have a specific vision in mind, you can also start from scratch to create a completely unique video.

5. Add Visuals and Animation

Visuals are the heart of any explainer video. Use the explainer video maker’s asset library or upload your own to create compelling scenes. Ensure that your visuals not only captivate attention but also enhance your message.

6. Incorporate Engaging Audio

Audio elements, such as voiceovers and background music, can significantly enhance viewer engagement. Consider hiring a professional voiceover artist to bring your script to life, and select background music that complements your video's tone. Many explainer video creators offer royalty-free music libraries for this purpose.

7. Review and Refine

Before finalizing your video, review it multiple times. Pay close attention to pacing, clarity, and overall impact. Solicit feedback from team members or focus groups and make necessary revisions to ensure your video is polished and effective.

Best Practices for Creating Compelling Explainer Videos

To ensure your explainer video stands out and effectively communicates your message, consider the following best practices:

• Keep it Short and Sweet: Aim for a video length of 60-90 seconds to maintain viewer engagement.
• Focus on Benefits, Not Features: Highlight how your product or service solves problems or improves lives, rather than just listing its features.
• Use Simple Language: Avoid jargon or overly technical language that might confuse viewers.
• Include a Clear Call to Action: Encourage viewers to take action, whether that’s visiting your website, signing up for a newsletter, or making a purchase.
• End with a Strong Closing: Leave viewers with a memorable final thought or call to action.

Unleash the Power of Explainer Videos for Your Business

Explainer videos have become a cornerstone of effective business communication. By leveraging user-friendly explainer video makers, companies can craft compelling content that resonates with their target audiences without incurring exorbitant costs or requiring specialized technical skills.

Remember, the essence of a successful explainer video lies in its ability to distill complexity into clarity, captivate viewers, and inspire action. By following the steps and best practices outlined in this guide, you'll be well-equipped to create videos that not only inform but also inspire and convert.

As you embark on your explainer video journey, keep in mind that practice makes perfect. Don't be afraid to experiment with different styles, templates, and storytelling techniques. Each video you create is an opportunity to refine your skills and better understand what resonates with your audience.

In a world where attention spans are shrinking and competition for eyeballs is fierce, explainer videos offer a unique opportunity to cut through the noise and make a lasting impression. impression. Whether you're a startup introducing an innovative product or an established brand simplifying a complex service, explainer videos can be your secret weapon in achieving your marketing goals.

So, what are you waiting for? It's time to harness the power of explainer videos and take your brand communication to the next level. Your audience is waiting – start creating, start explaining, and start seeing results!

Let’s get creative together.

Start a free consultation with a Creative Solutions Specialist and explore how explainer videos can transform your business communication.