KIRSTEN DISSE
Product Designer
Creative Director
Leadership
Paula Monroy
Paula Monroy is an Award-winning Fractional CMO & Digital Entrepreneur with 25+ years of experience across the EU, UK, US, and Latin America. She has worked with top brands like Nespresso, Disney, Rolex, Born Rosé, Carolina Herrera and Globant. Her Super Powers? Omnichannel Marketing Strategies, OKRs, Data-driven innovation, Creative Problem Solving, Competitive Intel, Segmentation, SWOTs, Customer Journeys, Insights and Market research.
Check out 40+ testimonials at:
https://www.snackable.marketing
Q
Kindly take us through a particular project of yours that you cherish.
At Nespresso Spain, I led a strategy that boosted brand awareness by 357% and doubled their data base in less than 18 months.
Q
How is your approach towards each of your creative skills different? Is the starting point the same?
My creative process always starts with a vibe check! I put on my favorite funky deep house playlist on Spotify, then I dive into gathering images, analyzing data, and collecting information. It's like finding all the right puzzle pieces before I put them together.
Q
Was there something specific about Marketing that made you realize it was the path for you?
I actually wanted to be a writer, but my family always told me I was very creative and that advertising would be a better path for me. Over time, I realized I'm truly passionate about finding creative solutions to complex problems, analyzing data, and discovering alternative paths.
Q
What are some of the golden rules you follow as a surefire method to deliver a compelling project?
My golden rule is to always start by understanding the problem and gathering facts. I dive deep into research and data analytics, asking the right questions, and empathizing with the target audience. After that, I analyze past successes and failures to learn what works and what doesn't. This way, I can build a rock-solid foundation before creating anything.
Q
As a Creative, which project of your professional career, so far, reflects you the most?
Sporty Heroes, Scubaself and Snackable Marketing.
Q
Can you discuss the different styles and techniques that help you create a compelling project?
Omnichannel Marketing Strategy
Q
You have worked in a multitude of realms in the entertainment industry, what is next for you? Is there more you want to explore?
I'd love to work for any purpose driven company that makes the world a better place for real.
Q
Could you please share with us a little about your background and family?
I’m a digital entrepreneur and Fractional CMO with 25+ years of international experience leading marketing strategies for top-tier brands across Europe, North America, and Latin America. I currently help fast-growing startups and scaleups drive smarter growth through flexible, high-impact marketing leadership, without the cost of a full-time CMO. I'm single and don't have kids, but for over 20 years, I raised a cat who was like a son to me. I have many different hobbies (DJing is probably the coolest one)
Q
What’s the most valuable skill you’ve learned so far professionally?
To be able to zoom in and zoom out whenever it's needed, with a clear focus on results.
Q
Tell us about what drives your personal projects.
Purpose, ethics, impact and having fun.
Q
What are some valuable lessons you’ve learned professionally so far?
Good marketing is all about empathy and building long-term relationships. My approach is to truly understand the client's problem, get to know them on a deeper level, and provide experiences that make a positive impact on their lives
