Tragant Studio

Guillermo, a renaissance man. Brand designer. Entrepreneur. Retail savant. Artist. 20 plus years of experience in the industry. Award winning work for Nike (Running, SB, Rugby, Sportswear, Soccer), Coca-Cola (Coke, Fanta, Sprite, Diet Coke, Dasani, Powerade, Santa Clara), Diageo, Unilever, Nestlé, Google, Kenneth Cole, Alpargatas (Topper, Havaianas), edding, Home Depot, Benetton, Sisley, Converse, Adidas, Renault, Chrysler, Jeep, Natura, Avon, Stella Artois, MTV, Vh1, Nickelodeon, J.Crew, Ralph Lauren, Levi’s and Shakira. Regional Head of Creative Works for Google LATAM, leading the digital creative transformation. Three times Jury at Cannes Lions (Promo, Brand Experience, Media). D&AD, New York Festivals, President at Wave Festival and President at Dubai Lynx. Founded Furia creative agency with operations in Argentina, México and USA. Creative Director of the Dallas Market Center and Editor in Chief for Spark magazine, Principal and CCO at Lerma, Creative Director at Leo Burnett, Regional Creative Director for Coca-Cola at McCann Central America, Visual artist at Benetton’s Fabrica in Italy and Creative Editor at Colors Magazine. Featured in numerous publications and exhibitions worldwide, is part of the collection at The Library of the Congress in Washington DC, and has been nominated for the MTV Awards and the Latin Grammys. Married and father of twins, dog person. guillermo@tragant.com