I love to create purpose-driven brand ideas that grow and differentiate businesses. At Google, I led creative content for Search, Pixel and Brand Reputation across film, digital and activation - winning multiple awards including Cannes Creative Marketer of the Year. For the last 2 years, I’ve been leading the redesign of a global Life Science brand from the ground up across creative strategy, design, PR and social content. I co-founded Michaelides & Bednash, trailblazers in the cross-over between advertising, media and content. I'm passionate about mentoring and building great teams, where everyone can realise their full potential in a fun environment and create the best work of their careers. Featured in Campaign’s Top 100 marketers Winner of Cannes Creative Marketer of the Year, Google Winner of D&AD, Digital Design Winner of D&AD, Creative Excellence Three times Cannes Advertising Juror
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